Many small businesses are hesitant about going the “overly creative” route with video advertising because they think it’ll blow their budget or not get their message across. The bulk of our small business clients have the the thought process that they should mirror their size and produce videos that are only informative, straight to the point, and as low-budget as possible. Here’s why we challenge them, and will challenge you to video advertise like national corporations.
We were definitely anticipating the Oscar’s this year for several reasons: 1. It’s the Oscars, duh. 2. We’ve watched almost all the nominated films 3. We wanted to know if Leo would get snubbed yet again.
Overall, we were very impressed with the show’s production value and the attitudes of the nominees and winners of the night. Here’s what we loved along with what confused and surprised us.
Last week, we wrote a post about Hotels.com and how they should be the model for marketing when you’re going with an obvious product pitch. This week we’re going to talk about the model for discrete and arguably more effective product marketing.
If you interact with media in any way, then you’ve probably seen the new commercial for Extra Gum. The film has been played repeatedly by many -- including us here at Trove -- because it tugged on our heartstrings and we just don’t want to let it go.
If you haven’t been living under a rock for the past year and a half, then you’ve probably seen at least one Hotels.com commercial. They’ve trademarked Captain Obvious on every single mobile platform. There’s a commercial spot for the App, for a Memorial Day Sale, and for a Hotels.com gift card. What makes these ads so great, award winning even, is the fact that they’re obvious about the product they’re selling without being pushy, condescending or boring.
