creative video

Creativity Without Narrative Structure

Creativity Without Narrative Structure

A couple of weeks ago, Team Trove went on an outing to watch Knight of Cups, a movie written and directed by Terrence Malick and starring Christian Bale. 

After over two hours of creepy voice overs and clip after clip of a brooding Christian Bale, the movie was finally over and it led to an interesting discussion on the use of narrative structure in film. We concluded that creativity without narrative structure-whether in movies, commercials, etc.- comes off as either pretentious, lazy, or just bad.

Here's why it's important to bind creativity to the limits of narrative structure:

Our New Promo Reel is Here

Our New Promo Reel is Here

Our New Promo Reel is here and we are so excited to share it with you. This video features all of our services and our favorite moments of 2015. The update to our demo reel comes at a time where our clients are needing comprehensive marketing and advertising solutions through the video medium.

Why Extra Gum Should Be the Model for Covert Product Marketing

Why Extra Gum Should Be the Model for Covert Product Marketing

Last week, we wrote a post about Hotels.com and how they should be the model for marketing when you’re going with an obvious product pitch. This week we’re going to talk about the model for discrete and arguably more effective product marketing. 

If you interact with media in any way, then you’ve probably seen the new commercial for Extra Gum. The film has been played repeatedly by many -- including us here at Trove -- because it tugged on our heartstrings and we just don’t want to let it go.

Why Hotels.com should be the model for overt product marketing

Why Hotels.com should be the model for overt product marketing

If you haven’t been living under a rock for the past year and a half, then you’ve probably seen at least one Hotels.com commercial. They’ve trademarked Captain Obvious on every single mobile platform. There’s a commercial spot for the App, for a Memorial Day Sale, and for a Hotels.com gift card. What makes these ads so great, award winning even, is the fact that they’re obvious about the product they’re selling without being pushy, condescending or boring.