atlanta video production

Visual Medium at Large

Visual Medium at Large

We all know the saying: Pictures are worth an exponential amount of words, yada yada yada, so on and so forth. The reason this tried-and-true cliche just won’t die is because it’s absolutely correct, and for good reason. Over 90% of the information we digest is visual and a study back in May of 2015 now suggests the average adult attention span is an impressively shameful eight seconds. I can vouch for that because I reached for my phone on no less than three separate occasions while writing this paragraph.

Local Restaurants! You can advertise like chain restaurants too!

Local Restaurants! You can advertise like chain restaurants too!

Many small businesses are hesitant about going the “overly creative” route with video advertising because they think it’ll blow their budget or not get their message across. The bulk of our small business clients have the the thought process that they should mirror their size and produce videos that are only informative, straight to the point, and as low-budget as possible. Here’s why we challenge them, and will challenge you to video advertise like national corporations.

Creativity Without Narrative Structure

Creativity Without Narrative Structure

A couple of weeks ago, Team Trove went on an outing to watch Knight of Cups, a movie written and directed by Terrence Malick and starring Christian Bale. 

After over two hours of creepy voice overs and clip after clip of a brooding Christian Bale, the movie was finally over and it led to an interesting discussion on the use of narrative structure in film. We concluded that creativity without narrative structure-whether in movies, commercials, etc.- comes off as either pretentious, lazy, or just bad.

Here's why it's important to bind creativity to the limits of narrative structure:

Our New Promo Reel is Here

Our New Promo Reel is Here

Our New Promo Reel is here and we are so excited to share it with you. This video features all of our services and our favorite moments of 2015. The update to our demo reel comes at a time where our clients are needing comprehensive marketing and advertising solutions through the video medium.

We Review the Oscars

We Review the Oscars

We were definitely anticipating the Oscar’s this year for several reasons: 1. It’s the Oscars, duh. 2. We’ve watched almost all the nominated films 3. We wanted to know if Leo would get snubbed yet again. 

Overall, we were very impressed with the show’s production value and the attitudes of the nominees and winners of the night. Here’s what we loved along with what confused and surprised us.

Why Extra Gum Should Be the Model for Covert Product Marketing

Why Extra Gum Should Be the Model for Covert Product Marketing

Last week, we wrote a post about Hotels.com and how they should be the model for marketing when you’re going with an obvious product pitch. This week we’re going to talk about the model for discrete and arguably more effective product marketing. 

If you interact with media in any way, then you’ve probably seen the new commercial for Extra Gum. The film has been played repeatedly by many -- including us here at Trove -- because it tugged on our heartstrings and we just don’t want to let it go.

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Why Hotels.com should be the model for overt product marketing

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Why Hotels.com should be the model for overt product marketing

If you haven’t been living under a rock for the past year and a half, then you’ve probably seen at least one Hotels.com commercial. They’ve trademarked Captain Obvious on every single mobile platform. There’s a commercial spot for the App, for a Memorial Day Sale, and for a Hotels.com gift card. What makes these ads so great, award winning even, is the fact that they’re obvious about the product they’re selling without being pushy, condescending or boring.